Let Start Your Journey with a Plan!
Developing a Strategic Approach
We believe that a thoughtful, strategic marketing plan is key to achieving a successful home sale. We’re dedicated to helping you position your property for maximum exposure, ensuring you get the best price in the shortest possible time.
Designing Your Marketing Strategy
A lot of the essential work happens behind the scenes—crafting the right message, scheduling open houses, engaging with interested buyers, and showcasing your home through professional photos, virtual tours, and targeted digital marketing. We leverage social media platforms and online advertising to reach a broader audience and generate more interest. As your trusted partner, we’ll handle these details with care, keeping you informed every step of the way.
Every home is unique, and so is our approach. We tailor a marketing plan specifically for your property, emphasizing its strengths to draw in the right buyers. Once listed, your home will be promptly featured on the local MLS, our website, and over 500 real estate platforms nationwide—places where buyers actively search for their next home.
TIP: An effective marketing plan that includes digital and social marketing is essential for a quick and profitable sale. Let Old City Brokers, LLC show you how expert marketing can make all the difference.
Developing a Strategic Approach
We believe that a thoughtful, strategic marketing plan is key to achieving a successful home sale. We’re dedicated to helping you position your property for maximum exposure, ensuring you get the best price in the shortest possible time.
Designing Your Marketing Strategy
A lot of the essential work happens behind the scenes—crafting the right message, scheduling open houses, engaging with interested buyers, and showcasing your home through professional photos, virtual tours, and targeted digital marketing. We leverage social media platforms and online advertising to reach a broader audience and generate more interest. As your trusted partner, we’ll handle these details with care, keeping you informed every step of the way.
Every home is unique, and so is our approach. We tailor a marketing plan specifically for your property, emphasizing its strengths to draw in the right buyers. Once listed, your home will be promptly featured on the local MLS, our website, and over 500 real estate platforms nationwide—places where buyers actively search for their next home.
TIP: An effective marketing plan that includes digital and social marketing is essential for a quick and profitable sale. Let Old City Brokers, LLC show you how expert marketing can make all the difference.
15 Tips to Add Value to the Sale of Your Home
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Fresh Paint: Repainting walls with neutral colors can make your home look new and appealing.
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Upgrade the Kitchen: Modernize cabinets, hardware, or countertops for a significant return.
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Enhance Curb Appeal: Improve landscaping, add new mulch, or plant colorful flowers to create a welcoming exterior.
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Update Bathrooms: Replace outdated fixtures, re-grout tiles, or add new vanities for a fresh look.
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Improve Lighting: Install modern light fixtures and maximize natural light to brighten your space.
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Replace Old Flooring: Upgrade worn-out carpets or outdated tile with new, stylish options.
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Add Storage Solutions: Incorporate built-in shelves or closet organizers to increase functionality.
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Energy Efficiency Upgrades: Install new windows, insulation, or energy-efficient appliances to reduce costs and appeal to eco-conscious buyers.
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Paint or Replace Front Door: A new, vibrant front door can boost curb appeal instantly.
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Update Fixtures and Hardware: Changing doorknobs, faucets, and light switches gives your home a modern touch.
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Create an Outdoor Living Area: Add a deck, patio, or fire pit to extend your living space outdoors.
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Finish the Basement: Turning an unfinished basement into a usable space adds square footage and value.
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Maintain the Roof and Gutters: Regular maintenance prevents costly repairs and keeps your home in top condition.
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Install a Fence: Adding a fence improves privacy, security, and defines your yard, increasing overall appeal.
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Declutter and Stage: Clear out unnecessary items and arrange furniture to highlight your home’s best features.
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Home Protection Plans
A Home Protection Plan offers homeowners peace of mind by providing coverage for essential home systems and appliances that wear out over time. Whether you're in the process of buying or selling a property through Old City Brokers, LLC, securing a home protection plan can make your transaction smoother and more stress-free.
Designed to accommodate a wide range of properties—including single-family homes, multi-unit buildings (up to four units), new builds, condos, townhomes, vacation retreats, and rental properties—these plans are flexible and tailored to your specific needs.
Why Consider a Home Protection Plan?
Home-ownership often comes with unexpected repairs that can be financially burdensome. A protection plan helps mitigate these surprises by covering repair or replacement costs for covered items, so you're prepared for when issues arise — because it’s not if, but when.
Why Opt for a Home Protection Plan?
With decades of expertise supporting homeowners, a reliable protection plan offers security and dependable service. It’s a smart choice to safeguard your investment and avoid the hassle of unexpected repair bills.
Advantages for Homeowners and Buyers
For Sellers:
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Enhances your property's appeal in a competitive market
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Offers reassurance to potential buyers, increasing confidence
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Helps prevent last-minute surprises that could delay closing
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Demonstrates your commitment to a smooth transaction
For Buyers:
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Provides comfort knowing key home systems are protected
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Keeps unexpected repair costs predictable and manageable
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Access to certified service professionals for quick repairs
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Convenient service options available around the clock, online or by phone
Investing in a home protection plan is a proactive way to protect your property and your finances, ensuring peace of mind every step of the way.
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Pricing Your Home Strategically
Setting the right asking price is one of the most important decisions you’ll make when selling your home. A well-informed price attracts serious buyers and helps you achieve the best possible return. To determine the ideal price, it’s essential to analyze recent sales of comparable homes in your area, assess current market conditions, and understand your neighborhood’s trends.
At Old City Brokers, LLC, our experienced agents have access to comprehensive market data and insights that can help you establish a competitive and realistic asking price. Beyond just price, consider offering flexible terms or incentives—such as covering closing costs, completing repairs, or including a home warranty—to make your property more attractive to buyers.
Additional Factors to Consider:
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Location: Homes in highly sought-after neighborhoods can command higher prices than similar properties in less desirable areas.
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Market Trends: Features and upgrades that are currently popular—like modern kitchens, energy-efficient appliances, or smart home technology—can increase your home's value.
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Condition and Presentation: Well-maintained homes that look move-in ready tend to sell faster and for higher prices. Addressing cosmetic or minor repairs can make a big difference.
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Market Timing: When interest rates are low and the local economy is strong, sellers often have an advantage. In slower markets, setting a realistic price based on current conditions is key.
TIP: If your property is unique, or if market activity has been limited recently, obtaining a professional appraisal can help establish a fair market value. This can be especially helpful if co-owners have differing opinions or when market conditions are uncertain.
Partner with Old City Brokers, LLC to price your home effectively and position yourself for a successful sale.
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First impressions matter
Lets Set the stage, create a warm welcome
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Clean thoroughly: Remove clutter and personal knickknacks; consider applying a fresh coat of neutral-colored paint to brighten rooms.
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Remove personal pictures: Clear away family photos and personalized decor to help buyers envision themselves in the space.
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Enhance curb appeal: Tidy up the yard to create a great first impression.
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Optimize indoor climate: Open windows if weather permits and outside noise isn’t an issue; adjust the thermostat to keep the home comfortable.
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Create a cozy atmosphere: Light a fire in the fireplace, bake cookies, or use lightly scented aromatherapy like lavender.
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Maximize natural light: Open window coverings; partially close blinds if some views are undesirable.
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Brighten the space: Turn on all interior lights, including appliances and closet lights; use spotlights behind furniture in darker rooms.
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Set a relaxing scene: Play soft background music to create a welcoming environment.
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Prepare for showings: Move vehicles to a different location and allow your Old City Brokers, LLC agent to conduct the tour without owners present.
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Offer - Negotiations
Successfully navigating offers and negotiations is key to getting the best deal for your property.
Here are some helpful tips from a seller’s perspective:
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Set a Realistic Price: Price your home competitively based on recent sales and market trends to attract serious buyers and avoid extended time on the market.
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Review Offers Carefully: Don’t just focus on the highest offer—consider the buyer’s financial strength, contingencies, and proposed closing timeline.
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Be Flexible and Open to Negotiation: While it’s important to have a minimum acceptable price, being willing to negotiate on terms like closing date or included appliances can make your property more appealing.
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Respond Promptly: Fast responses show your seriousness and help keep negotiations moving forward smoothly.
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Consider All Terms: Sometimes, accepting a slightly lower offer with favorable terms (such as a quick closing or fewer contingencies) can be more beneficial than holding out for a higher price.
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Work with an Experienced Agent: A knowledgeable real estate agent, like those at Old City Brokers, LLC, can help craft strategic counteroffers, evaluate proposals, and negotiate effectively on your behalf.
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Keep Your Bottom Line in Mind: Know your minimum acceptable price and stick to it. Avoid getting caught up in emotional decisions that could lead to accepting an unfavorable offer.
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Be Respectful and Professional: Maintaining a courteous attitude during negotiations can facilitate a smoother process and foster goodwill with the buyer.
By approaching offers and negotiations with strategy and professionalism, you’ll be better positioned to secure a deal that meets your needs.
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Moving Out Tips
Selling your home and relocating to a new one can be challenging, but with thoughtful planning, you can make the process much easier. Here are some helpful tips to set you on the right track.
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Coordinate with Buyers: Agree on possession and moving dates to ensure a smooth transition for everyone involved.
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Plan Ahead: Start sorting through your belongings as soon as you decide to sell. Donate, sell, or discard items you don’t want to take with you to lighten your load and reduce clutter.
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Prepare a Checklist of Essentials: Make a list of must-have items for your new home, like curtains, blinds, and shower curtains. Having these ready for move-in will help you settle in comfortably.
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Start Packing Early: Pack items you won’t need before moving day to avoid last-minute stress. Organizing your belongings well in advance makes the process smoother.
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Label and Organize: Pack similar items together and clearly label each box. This simplifies unpacking and helps you locate essentials when you need them. Keep in mind that unpacking takes time, so organized boxes will save you effort later.
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Clean the Home for the New Owners: Before handing over the keys, thoroughly clean the house. A clean home shows respect for the new owners and makes their move-in more pleasant.
Following these tips can turn what may seem like a stressful experience into a more manageable and even enjoyable one.
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Closing
The closing, also known as settlement or escrow, is the final step in a real estate transaction where the transfer of payment from the buyer to the seller takes place. For more information about closing a home sale, you can explore additional resources here.
What Is a Real Estate Closing?
The closing is a meeting where a designated closing agent—often a title company, lawyer, or escrow officer—oversees the final transfer of ownership. During this process, the closing agent collects funds from the buyer, disburses payments to the seller, and ensures that the property's title is properly recorded in local records, including any mortgage liens. All necessary documents, prepared by the closing agent, title company, lenders, and legal professionals, reflect the terms of the sale and verify everyone's interests. This includes transferring the title to the buyer, recording lender loans, and collecting applicable transfer taxes for the state.
Role of the Closing Agent or Attorney
The closing agent (Florida) or Attorney (Georgia) reviews the sale agreement to determine the appropriate payments and credits. They ensure the seller receives the correct amount and that the buyer pays the agreed-upon price. Additionally, the agent confirms that certain costs—such as property taxes and title searches—are paid as part of the transaction.
Adjustments and Prorations
At closing, adjustments are made to account for prepaid expenses or unpaid bills. For example, if you’ve prepaid property taxes for four months, the closing agent will compensate you by having the buyer pay you additional money. Conversely, if there are unpaid property taxes or other charges, the buyer’s payment will be reduced accordingly to cover those costs.Overall, the closing is the final step that officially transfers ownership and ensures all financial and legal details are settled properly.
Our Services
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